If you love marketing, you’ll love The Apple Archive, home to decades of Apple’s ads and branding.
I’ve been working in digital marketing for nearly a year now and Apple’s marketing over the last few decades has been inspirational. Whether their marketing has outweighed the quality or moral implications of their products is another story but it’s helped the company reached a market value of $1 trillion in 2018.
But do you remember all those ads from the 80s, 90s, 00s, and beyond? Whether you do or you’ve never seen them before, The Apple Archive has you covered. The unofficial project is lead by Sam Henri Gold, a digital archivist, marketer, and graphic designer (pretty much covering all the jobs I’ve ever wanted to do in the last 15 years).
He calls The Apple Archive a dedication to “the unsung studio designers, copywriters, producers, ADs [artistic directors], CDs [creative directors], and everyone else who creates wonderful things”. But it’s not just ads and branding. The site also features over event videos, press photos, documentation, and so much more. You can even find the SE/30 in there.
The good news is The Apple Archive is regularly updated and Rogue Ameoba has kindly contributed to the costs of running the site.
So, if you want to see the evolution of Apple’s Macintosh line from beige plastic to clear plastic to space grey aluminium, you can. And if you’re a digital marketer like me (and Sam), and you need a masterclass in copywriting brevity, look no further.