According to CosmeticsDesign, the University of Lisbon is working to build a database of brain responses to individual fragrances to help industry better predict how consumers will respond to perfumes or scented beauty products.
“The goal is, in effect, to build a database so when you have a fragrance or a blend, you can predict what the response of our customers will be,” said Hugo Alexandre-Ferreira PhD, associate professor at the University of Portugal.
It’s one of those things where it starts off interesting and then you realise it’s all about making companies more money.
Filed under: brain education Portugal