According to CosmeticsDesign, the University of Lisbon is working to build a database of brain responses to individual fragrances to help industry better predict how consumers will respond to perfumes or scented beauty products.
“The goal is, in effect, to build a database so when you have a fragrance or a blend, you can predict what the response of our customers will be,” said Hugo Alexandre-Ferreira PhD, associate professor at the University of Portugal.
It’s one of those things where it starts off interesting and then you realise it’s all about making companies more money.
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