Jess is a good friend of mine and she recently published a lengthy guide on the various NLP use cases in SEO:
Everybody’s been talking about AI recently– mostly about ChatGPT and the search chatbots based on ChatGPT. This is one application of Natural Language Processing (NLP). NLP (not NeuroLinguistic Programming), is a branch of Artificial Intelligence (AI) focused on the understanding, manipulation, and generation of human language.
But, did you know you don’t have to use Generative pre-trained transformers (GPT), to use NLP for SEO? And that NLP is kind of the core of SEO?
Jess covered common NLP problems such as sentiment analysis, keyword extraction, summarisation, classification, and some not-so-common problems like creating schema from extracted data (good idea, Lidia).