Prepare yourself for one of the best Olympic Games when Tokyo host in 2020. If the introductions of Mario and Goku as Olympic ambassador weren’t awesome enough, the organising committee have started an initiative to make the medals from donated gadgets. The idea came after the IOC called for “sustainability to be worked into the planning and execution of the 2020 Games”.
From a recycling perspective, this is ingenious but in terms of branding, this is perfect. Japan have always been light years ahead when it comes to technology so for them to use that in a completely different form during the greatest spectacle on earth is fantastic innovation.
(via Tokyo 2020)